EYE
FACE
THE FULL RANGE
LIPS
General Questions
BELLA was founded by Sabina, whose vision was to create beauty that feels deeply personal, intentional, and empowering. After years of navigating beauty products that prioritized trend over care, she was inspired to build a brand rooted in conscious formulation, effortless elegance, and authentic self-expression. From that vision, BELLA was born — blending high-performance, skin-loving formulas with a refined, modern aesthetic that celebrates individuality. Every product is crafted to elevate your daily ritual and honour the beauty that already exists within you.
At BELLA, “consciously clean” means we thoughtfully formulate products without unnecessary or harsh ingredients — always prioritizing safety, skin health, and environmental responsibility. We go beyond industry buzzwords, ensuring that every texture, pigment, and finish performs beautifully while staying kind to your skin and aligned with our ethical values.
You can explore and purchase the full BELLA collection on our official website: bellaworld.com.
BELLA is also available at select retail partners, including Lifestyle, H&M, Watsons, Nysaa, L’Etoile, Faces, Ulta Kuwait and other curated beauty destinations across the region. For the most up-to-date list of in-store stockists, visit our Store Locator.
We’re expanding quickly — with new launch locations and retail partnerships coming soon. Follow us on Instagram and subscribe to our newsletter for first access to new openings, exclusive drops, and in-store events.
Yes! BELLA regularly offers exclusive discounts, seasonal promotions, and special offers. You can also enjoy 15% off your first order when you sign up for our newsletter, plus gain access to early launches, private sales, and community-only perks. Be sure to follow @bellaworld and subscribe to stay updated on all upcoming promotions.
Order Questions
We currently ship to the UK and all other international destinations. Available shipping options will be displayed at checkout based on your delivery address.
Orders are typically processed within 1–2 working days.
Estimated delivery times:
- UK: 2–4 working days after dispatch
- International: Delivery times vary by destination and will be shown at checkout
Please note that delivery times may be extended during busy periods or promotional events.
We only accept returns or replacements if your item arrives faulty or damaged.
If this happens, we kindly ask you to notify us by email within 48 hours of receiving your order at hello@bellaworld.com, including your order number and clear photos of the issue. We’ll review this promptly and arrange a replacement or refund where appropriate.
We offer a worldwide tracked delivery service using trusted logistics partners including Royal Mail, EMX, C3 Express, and Aramex, depending on your delivery location.
Shipping costs are determined by zone, with a full breakdown provided below.
All orders placed before 1pm UAE time, Monday to Friday, are processed the same day.
Please note that delivery times are estimated and may vary slightly depending on customs and local courier schedules.
On completing your order, you will receive a confirmation email from Bella along with a separate email containing your tracking link. This link will enable you to track your order status from dispatch through to delivery. If you haven’t received an email containing the tracking link, please reach out to our Customer Care team at help@bellaworld.com.
We always strive to provide the best possible service. In case your package was lost or you received it damaged, please reach out to hello@bellaworld.com so we can help you as soon as possible.
We are very sorry to hear that your package did not arrive in perfect condition.
If your package is visibly damaged on delivery, please ensure to take photographic evidence and tell the person delivering your goods that you wish to sign as “received damaged”.
If your goods are received as faulty or damaged once opened, we kindly ask you to notify us by email within 48 hours of receiving your order at hello@bellaworld.com, quoting your original order number with the pictures of:
- The damaged item
- The inner and outer packaging
Payment Questions
We accept all major payment methods, including Visa, Mastercard, American Express, and Apple Pay. Depending on your location, additional local payment options may also be available at checkout.
If your payment has failed, please try the following:
Double-check that your card details are entered correctly
Ensure your card has sufficient funds and is enabled for online purchases
Try using a different payment method or browser
If the issue persists, we recommend contacting your bank or card provider. You’re also welcome to reach out to our Customer Care team, and we’ll be happy to assist.
Once your order has been placed, you will receive an order confirmation email that serves as your invoice.
If you have an account with us, you can also find your order history and invoices by logging into My Account on bellaworld.com.
VAT (Value Added Tax) is a consumption tax applied to goods and services in many countries.
Where applicable, VAT is included in the product prices shown on our website and will be clearly outlined at checkout and on your invoice.
Once your return has been received and approved, refunds are processed within 5–7 working days.
Please note that it may take additional time for the refunded amount to appear in your account, depending on your bank or payment provider.
If you are shopping from outside the UK, your bank will convert the cost of your order into the relevant currency.
Please note that international orders may be subject to customs and import duties and tax charges once they reach their destination outside of the UK. We do not cover these costs so you will be responsible for paying any import charges that may be added. As customs vary from country to country, unfortunately we can’t advise on these charges, and would recommend you check with your local customs office for more information.
If charges are levied in your country and you refuse to pay them, you are responsible for the original shipping costs to you, any duties, taxes and/or customs charges that are incurred, and the cost of returning the package. These costs will be subtracted from your order refund and your credit/debit card will be charged accordingly.
Customer Support
We recommend starting with our bestsellers, such as Luminosity Rose Quartz Highlighter, Cosmic Kisses Lipstick, or Wanderlash Mascara. These are versatile, easy to use, and perfect for creating everyday looks while exploring the BELLA range.
Yes! BELLA products are formulated to suit all skin types, including sensitive, dry, oily, and combination skin. Some products may benefit from prep steps like moisturization or primer for best results.
Many BELLA products are multi-use:
· Highlighters can be used on cheeks, eyes, or body for a luminous glow
· Lip products can be layered for dimension or combined with lip liners
· Eyeshadows can be used wet for a more intense finish or layered for creative looks
We encourage experimenting to find your unique style.
No — using expired makeup is not recommended, as the formula may change in texture, color, and performance. Always check the Period After Opening (PAO) symbol on the packaging and discard products past their shelf life.
BELLA is committed to responsible packaging practices, using recyclable materials where possible. For specific product packaging details, check the individual product description or packaging label.
Ingredients are carefully sourced from trusted suppliers to ensure quality, safety, and performance. Some products, like crystal-infused highlighters, include natural minerals and plant-based extracts.
Many BELLA products include natural ingredients, such as minerals, plant extracts, and oils. However, not all products are 100% natural — always check individual product descriptions for ingredient details.
No — BELLA products are 100% cruelty-free and animal friendly, and some products are also vegan, meaning they contain no animal-derived ingredients.
Subscription Questions
Subscribe & Save allows you to receive your favourite BELLA products automatically on a recurring basis while enjoying 15% off every order. You’ll never run out of your essentials, and you can manage, pause, or cancel your subscription at any time.
Subscribe & Save is currently available on selected products that are most commonly replenished. This helps us ensure consistent availability and the best experience for our customers. We’re always reviewing demand and may expand subscriptions to more products in the future.
You can access your account by clicking the account icon at the top of our website and logging in with the email address used at checkout. From your account dashboard, you’ll be able to view and manage your orders and subscriptions.
To change your next order date:
- Log into My Account
- Go to Subscriptions
- Select the subscription you’d like to update
- Adjust your upcoming delivery date
Changes must be made before the order is processed.
Yes. You can change how often your subscription is delivered by logging into My Account and updating the delivery frequency under your subscription settings.
Yes, absolutely. You can cancel your subscription at any time via My Account. Once cancelled, you will not be charged for any future orders.
If you’ve previously cancelled a subscription, you can reactivate it by logging into My Account, navigating to Subscriptions, and selecting the option to reactivate. If you don’t see this option, our Customer Care team will be happy to assist.
Yes. You can update your shipping address for future subscription orders by logging into My Account and editing your subscription details.
Please note that changes must be made before the order is processed.