About

BEAUTY WAS UNEXPECTED

My story is an interesting as I had never set out to enter the beauty industry. I was a product creator & geek trying to solve a real-life problem I faced by creating a mascara to eliminate my false eyelash irritation and lash loss

Having a round face & chubby cheeks, I relied on false lashes to give me confidence to slim my face in pictures. No matter what was claimed to be on the market, I could never find a mascara that cared for my lashes (and didn’t dry up quickly) whilst giving me the false lash effect

I grew up around product creation all my life as my father started his journey from £2, 35 years ago. This grew to a world class company because of the quality of its products and the reputation that preceded them

THE EARLY YEARS

The ethos of creating the very best products, innovating to outperform what already exists & never compromising on quality was instilled into me from a young age and has influenced the way I approach every endeavor, ensuring that I constantly strive for the very best

As a child, I was continually testing, experimenting and trying new product innovation and fell in love with the whole process from concept to creation; a product geek was born. A beacon that has driven me to constantly seek innovation and push the boundaries of what is possible

After spending 5-6 years creating nearly 50 different products, I realised the next product I needed to develop. I began speaking to people & was shocked to learn that 97% of them, experienced pain or discomfort with false eyelashes. I was not alone!

3 YEARS IN THE MAKING

An icon was born - WANDERLASH mascara. A powerful tech led & secret water based formula to deliver the false lash effect. We call it ‘the 30 second lash lift’. Dubbed as ‘building volume faster than any other’, ‘the best mascara on the market’ & ‘an industry disruptor’ by editors

It became an instant hit with some of the most influential names in beauty worldwide. I have always loved beauty. As a child, I would watch the transformative effect, aesthetically and emotionally, when my mother would apply her makeup and the confidence it would give her to pull through on the most difficult of days

Ending every regime with a flick of mascara (now, our hero product), she would set off as an empowered woman ready to conquer her day ahead

MISSION

Beauty is incredibly powerful as once we feel our best, the world is limitless, no matter what our circumstances are

Unexpectedly entering the beauty industry, my mission is now to create the very best products possible using cutting edge technology & innovation to guarantee ultra performance

I want to go beyond what currently exists & bring you that ‘wow’ moment. I hope you enjoy & love every product as much as we do here at BELLA & thank you so much for being a part of our journey

With love, Sabina x

OUR BRAND PILLARS

COMMITTED TO THE BEST PRODUCTS ON THE MARKET

A FUSION OF VEGAN ART & SCIENCE

GROUNDBREAKING INNOVATION

Our unwavering commitment to innovation, redefines the standards of excellence. Through tireless research, cutting-edge technology & a passion for pushing boundaries, we deliver pioneering formulations & unparalleled results that exceed expectations. Experience beauty solutions never seen before. Innovation isn't just a goal for us; it's a core value that drives every aspect of our BELLA

INGREDIENTS

We meticulously handpick the most rare & unique ingredients from around the globe, stemming from our belief that true luxury lies in the exceptional. Experience make up infused with exquisite jewels, powerful botanicals & delicious fruits. By incorporating these precious elements into our formulations, we create products of the highest quality that are not only indulgent but also deliver remarkable results

COMMUNITY ORIENTED

At BELLA, we go beyond beauty. We are committed to making a positive impact. Through our BELLA butterfly foundation, we pledge 1% of all sales to causes that matter such as mental health & education. Together, let's spread our wings & make a meaningful difference in the world

UNPARALLELED PERFORMANCE

OUR VALUES

BELLA UNITES EFFICACY & ETHICS IN ALL WE DO

Commitment 01

CONSIOUSLY CLEAN FOCUS

We vow to be as clean as possible whilst still guaranteeing performance. We carefully vet each ingredient, prioritizing natural & ethically sourced alternatives without sacrificing efficacy or your experience. We endeavour to create a world where performance meets integrity

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Commitment 02

MINDFULLY SUSTAINABLE

We understand the importance of preserving our planet for future generations, which is why we strive to minimize our environmental footprint in every aspect of our business. Our packaging is not only luxurious but also eco-friendly, with refillable options & all outer packaging is recyclable. With each initiative, we take a step towards a more sustainable future, ensuring that beauty is not just about looking good but also doing good for our planet

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Commitment 03

PERFORMANCE & INNOVATION

Harnessing state-of-art technology, we push the boundaries of traditional cosmetics to delivery unparalleled results. From advanced formulas infused with powerful botanicals to groundbreaking application techniques, our products redefine beauty standards

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THE BELLA BUTTERFLY

DISOVER OUR MUSE

"At BELLA, we're at the forefront of innovation, pioneering the next generation of beauty solutions. Harnessing state-of-the-art technology, we push the boundaries of traditional cosmetics to deliver unparalleled results"