ENTER THE WORLD OF THE BUTTERFLY
BELLA was born out of a dream to create exceptional beauty solutions using 100% vegan innovation with unique formulations & precious ingredients. Our founder Sabina believes in products with powerful performance & instant results. Anchored by generations of product creation, experience beautifully curated products infused with flowers, fruits & crystals to 'wow' you at every moment. As a passionate philanthropist, 1% of all sales go to causes that matter. Join us on this global journey to bring each & every one of you, the best that beauty has to offer.
with love, Sabina x
MY STORY
Hi Butterflies! My journey into the world of beauty started when I began to solve a personal challenge I had with false eyelashes. As a product innovator by nature, I wanted to create a mascara that would replace my false lashes; removing the pain & hassle, however maintaining the same long-lasting effect, all whilst nourishing and caring for my lashes at the same time
After 3 years of research & development, I created our hero product, WANDERLASH mascara, a secret water-based formula that builds volume like no other. It quickly became a viral hit amongst celebrities & and beauty experts worldwide, and thus BELLA was born. Today, we sell one every minute!
Fast forward some years & we now have a full range of innovative, solution-driven masterpieces waiting for you to try
Each one is carefully curated by me from start to finish & made to outperform what's available on the market, bringing you the best.
OUR BELLA BUTTERFLY
Our BELLA butterfly represents the beauty of transformation and the power of personal evolution. It’s our guiding light filled with kindness, joy, hope & love. BELLA means beautiful and represents all of you.
Just as a butterfly emerges from a caterpillar to soar to the world & beyond; each one completely unique by its own colourful patterns- we believe that every individual has the potential to embrace their own unique journey of growth and self-expression to reach their best, truest & most authentic self.
At BELLA, we welcome you to our world to discover your inner butterfly- your uniqueness, which is your superpower.
We are creating a movement within beauty, the butterfly effect, to add a dose of joy to your life and make you feel loved, valued & part of something special.
Together, let’s spread our wings and fly.
WHAT MAKES US DIFFERENT
WE FORMULATE DIFFERENTLY
A FUSION OF VEGAN ART & SCIENCE
GROUNDBREAKING INNOVATION
At BELLA, our unwavering commitment to innovation redefines excellence. Through tireless research, cutting-edge technology & a passion for pushing boundaries, we deliver pioneering formulations & unparalleled results that exceed expectations. Experience beauty solutions like never before
SPECIAL INGREDIENTS
We prioritise the health of your skin. Our formulations are infused with meticulously handpicked unique & rare ingredients from around the globe, believing that true luxury lies in the exceptional. We use precious elements; exquisite jewels, powerful botanicals & delicious fruits, creating products of the highest quality
COMMUNITY ORIENTED
We are committed to making a positive impact through our BELLA Butterfly Fund, pledging 1% of all sales to causes that matter, such as mental health & education. Together, let’s spread our wings & make a meaningful difference in the world
OUR VALUES & ETHOS
A WORLD WHERE EXCEPTIONAL MEETS INTEGRITY
1% TO CAUSES THAT MATTER
We're committed to making a positive impact in the world. We donate 1% of all sales to life changing & empowering causes that matter via our BELLA Butterfly Fund.
By buying BELLA, you’re not just investing in quality beauty products—you’re helping us on our mission to do good.
Join us in our mission to empower individuals to thrive. Together, let’s make a meaningful difference, one beauty ritual at a time.
CONSCIOUSLY CLEAN FOCUS
We vow to be as clean as possible whilst still guaranteeing performance. Your skin is our priority. We carefully vet each ingredient, prioritising natural & ethically sourced alternatives without sacrificing efficacy or your experience.
MINDFULLY SUSTAINABLE
We understand the importance of preserving our planet for future generations, which is why we strive to minimize our environmental footprint in every aspect of our business. Our packaging is not only luxurious but also eco-friendly, with refillable options & all outer packaging is recyclable. With each initiative, we take a step towards a more sustainable future, ensuring that beauty is not just about looking good but also kind to our planet
